verizon – holiday hintlist
Dropping a hint to the gift you want this holiday season probably looks a little something like this: https://www.amazon.com/Nest-T3007ES-Thermostat-Temperature-Generation/dp/B0131RG6VK/ref=sr_1_3?ie=UTF8&qid=1549826762&sr=8-3&keywords=nest
So what if you could tell people what you really want with a Spotfiy playlist instead?
Using the entire Spotify library, we created over 100 playlists that were not meant to be played – but read. Using real song titles, we created holiday gift requests, stories and wishlists all within a 20 song playlist. And yes, there really is a song called, “Samsung.”
Holiday Hintlist became a first of it’s kind brand campaign on Spotify – and my Discover Weekly will forever be ruined.
Cannes Shortlist 2018 - Consumer Services
Cannes Shortlist 2018 - Retail & Customer Promotions
Cannes Shortlist 2018 - Customer Acquisition
AICP Finalist 2018
ADC Bronze Winner 2018 - Mobile E-Commerce Site
Shorty Finalist 2018 - Mobile Campaign
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