axe the label
91% of all music artists are struggling unknowns. AXE wanted to help those undiscovered artists get famous without the help of a music label.
We created a program that helped 10 unknown Soundcloud artists collaborate with rapper Lil Yachty and producer Zaytoven. The result was a 10 song playlist that ended up being the most successful branded playlist on Soundcloud ever. In fact, one song reached #15 on the New & Hot charts, becoming the first branded song to ever reach Soundcloud’s top charts.
THE PLAYLIST:
THE PROMOTION
Shorty Winner 2019 - Consumer Brand “AXE the LABEL”
Webby Honoree 2019 - Best Influencer Endorsement “AXE the LABEL”
Agency: Edelman